DIGITAL MARKETING MANAGER

About the Role:

We are seeking a professional and driven Digital Marketing Manager to join a thriving retail fashion brand. This role plays a pivotal part in fostering sales growth through a holistic approach, working closely with the General Manager and Creative Director to implement strategic marketing initiatives. You will have the unique opportunity to collaborate with senior leadership, utilise established systems and processes, and significantly impact the brand's success from various angles. This position requires a deep understanding of both the online and physical retail environments to effectively drive growth.

About the Company:

Our client has evolved from a small store into one of Australia’s fastest-growing fashion brands over the past 19 years. With a strong presence in major shopping centres and a robust online business, they operate four boutiques and are currently in a planned growth phase. They are dedicated to staying closely connected to their customers, ensuring they deliver products that truly resonate with their audience and maintaining a strong presence both online and in-store. It’s an exciting time to join them as they embark on their next chapter of success.

Key Responsibilities:

• Collaborate with the Creative Director and General Manager to ensure marketing projects reflect the brand’s aesthetic and messaging while aligning digital strategies with broader business objectives.
• Plan, organise and lead marketing operations including executing brand awareness campaigns, digital advertising, SEO, social media, email, and SMS marketing.
• Create and manage holistic digital marketing strategies that support both online and retail storefronts.
• Manage advertising budgets to maximise ROI including responsible allocation of funds.
• Analyse data and trends using A/B testing, performance reporting, and insights to develop effective and contemporary marketing strategies.
• Be the go-to person for the team, solving problems and ensuring tasks are completed efficiently.

What We Offer:

• A dynamic role that will become part of the Executive Leadership Team (ELT), playing a crucial role in future growth plans.
• An opportunity to work in a growing retail fashion business with a strong connection to its customers and community.
• A collaborative environment where your opinions and expertise are highly valued.
• Established systems and processes to support your success in rolling out strategic initiatives.
• Support with growing your team and advancing your experience, career, and development.

Who You Are:

• A passionate, hands-on manager who takes initiative and thrives in a dynamic environment.
• Experienced in implementing and managing comprehensive digital marketing strategies with 3–5+ years of experience, preferably in the retail/fashion industry.
• Technical proficiency with contemporary marketing services, such as Meta Ads, Google Ads, Klaviyo, and social media.
• A strong communicator and collaborator who can work effectively with leadership and cross-functional teams.
• A problem-solver with a results-oriented approach, creativity, and strong analytical abilities.
• Passionate about fashion, with a deep understanding of retail branding and a commitment to customer engagement.
• Committed to staying updated with the latest industry trends and best practices.

Ready to Join? If you’re ready to take on a key role in driving digital marketing efforts and work in a dynamic, professional environment, we’d love to hear from you! Apply now and help shape the future of this brand.